Marketing

As your management consultancy for marketing and external communication, we work with you to develop a straightforward and individual marketing strategy for your company. Good marketing is above all based on a clear concept and a uniform and innovative appearance in all marketing channels. Following a comprehensive environmental analysis, we develop focused measures to position the company correctly and build your brand in a targeted manner. We take care of the social media channels, assist you in the development of new content and help you to achieve a good ranking in the Google search through our search engine optimization.

Case study: Building and Positioning a Brand

Step 1: The ACTUAL Analysis

In order to design a holistic marketing strategy tailored to you and your company, we analyse the previous marketing measures, the company presentation and communication and take a close look at your industry. Building on this, we develop new ideas for the positioning of your company and bring them together in a holistic concept.

Klumpen Gmbh-Analyse
Klumpen Gmbh-Analyse

Step 1: The ACTUAL Analysis

In order to design a holistic marketing strategy tailored to you and your company, we analyse the previous marketing measures, the company presentation and communication and take a close look at your industry. Building on this, we develop new ideas for the positioning of your company and bring them together in a holistic concept.

Step 2: Your new marketing concept

Based on the results of the ACTUAL analysis and the vision, mission and claim of your company developed with you, we develop a holistic marketing concept. We give you a clear corporate identity for your company and develop focused measures to implement the concept. The focus is on positioning your company in the market and branding.

Klumpen GmbH-Marketingkonzept

Step 2: Your new marketing concept

Based on the results of the ACTUAL analysis and the vision, mission and claim of your company developed with you, we develop a holistic marketing concept. We give you a clear corporate identity for your company and develop focused measures to implement the concept. The focus is on positioning your company in the market and branding.

Klumpen GmbH-Marketingkonzept

3.Schritt: Die Markenbildung

Wir setzen das neue Konzept zielstrebig in die Tat um. Das heißt: Wir entwerfen ein innovatives Logo, entwickeln eine zeitgemäße Homepage für Ihr Unternehmen und sorgen mit unserer Suchmaschinenoptimierung dafür, dass Sie bei Google gut gefunden werden. Wir passen Ihre Social Media Profile an das neue Konzept an und fahren gezielte Kampagnen, um die Bekanntheit Ihres Unternehmens und Ihrer Marke zu stärken. Abgerundet wird das Konzept durch gezielte Werbekampagnen bei GoogleAdwords.

Klumpen GmbH-Markenbildung
Klumpen GmbH-Markenbildung

Step 3: Brand building

We are implementing the new concept purposefully. That means: We design an innovative logo, develop a modern homepage for your company and ensure with our search engine optimization that you are well found on Google. We adapt your social media profiles to the new concept and run targeted campaigns to strengthen the awareness of your company and your brand. The concept is rounded off by targeted advertising campaigns at GoogleAdwords.